Web design is one of the most important aspects of your online presence. This doesn’t necessarily mean you need to pay large amounts of money for a great design, but rather that you need to find a style of web design that works for your business.

Below are a few reasons why web design is so critical to online success to help you better understand the importance of a professionally designed site

If you'd like to discuss a website design then please send an email to chris@chrisgreen.org.uk

Design Considerations

Navigation & Usability

This could be the most important reason to invest in quality web design. A website might be packed with information, but can visitors actually find what they’re looking for? Most visitors will judge your website within seconds of arriving on it. If it’s confusing, chaotic, or cluttered, all they have to do is hit the “back” button and navigate to a different website.

Customer Interaction

A quality website should be clean, well-organized and easy to navigate. Your website should motivate the visitor to do business with you. Most customers use a variety of devices to view websites so it is extremely important that your site is responsive. It needs to be visually appealing funtional on all platforms


At the most basic level, it's best to invest in some level of web design because your competitors are most likely already doing it. If your site looks shoddy and amateur, and a direct competitor’s site looks professional and trustworthy, potential customers will choose your competitor. You can simply bringing your website up to the same level the competition, however. Web design is one of the only areas where you can make your business appear to be the obvious choice through a gorgeously crafted website.

Search Engine Optimization (SEO)

Many web design elements and practices influence how you publish content on your website, which in turn affects how search engine spiders crawl and index your website. If your on-page SEO fundamentals are not competent, you’ll be fighting an uphill battle for visibility from the start. Web design can be difficult to understand if you’re not familiar with how SEO works and content needs to be SEO friendly The best way to ensure proper web design practices (and subsequent search engine visibility) is to seek the help and advice of someone who knows what they’re doing.